Strategy · Fashion Brand
Content Strategy & Workflow Planning
Need for structured content planning and cross-functional coordination.
Google WorkspaceNotion
Analysis
Reviewed planning gaps and ownership across contributors.
System built
End-to-end content strategy and workflow planning system with calendars and ownership.
Before
Ad-hoc planning.
After
A shared calendar and ownership model.
Business outcome
Improved planning structure and brand coordination across contributors.
Customer outcome
End customers saw a more consistent, professional brand experience.
Takeaway
Consistency is a coordination outcome.